Beymen
NileGuide Expert Says:
A must see store that is also a legendary local brand if you are going to be shopping in IstanbulAddress:
Phone:
0212/343-0404NileGuide Expert tip:
Hefty prices be ware!Description:
Beymen is Turkey's answer to Ralph Lauren, without the horsy patch. There's absolutely nothing cheesy about this store, which carries casual chic for men and women as well as housewares worthy of a museum. The Beymen Mega Store in Akmerkez, in Nişantaşı (which is like a concept store with a brasserie and bar) and in Istinye Park are all more along the lines of an upscale department store, where you can find cosmetics, stationery, and even furniture. The small outlet store in Eminönü carries reduced-price men's shirts and ties. There was once a time, before Harvey Nichol's, before Louis Vuitton and before Prada entered the Turkish market with their own establishments, when Beymen used to be the only brand name that supported and sold big brands such as Prada, Chloe, Dior and Gucci. With the market filled up with mega stores and concept stores nowadays, Beymen is also focusing on other niche elements and not just big brands themselves. To significantly distinguish itself, Beymen initiated a third concept (after Beymen and Beymen Club): Beymen Blender. Blender is where you can find a blend of many things, casual mostly to put as decoration in your home or to dress. Inside Blender store is also the Dukkan Steak House.
Map:
