Dam Square is home to prominent historical landmarks, such as the Royal Palace, the National Monument, which honors World War II victims, and Nieuwe Kerk, the "New Church." The square is always lively, often filled with tourists, street performers, demonstrations, carnivals or other events. From the Dam, you can also hire a horse-drawn carriage to tour the city or pop by Madame Tussauds wax museum. Something is always going on.
-Jessica E. Lipowski, Amsterdam Local Expert